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What is embroidery?

Embroidery is stitching through fabric to produce a permanent logo. Your logo is created in a series of stitches, along with the use of different stitch directions, and thread colours, layers are made up to reproduce your brand. This is not charged by how many colours you have in your logo but by the stitch count: the bigger or more complex the logo, the higher stitch count, also the costs increase. 

To create your logo, we need to digitize it into an embroidery format.

What type of art work do I need to supply?

For embroidery a high resolution jpeg or pdf file is great; or if necessary, we can scan in your image from a business card or letterhead to capture your logo.  The clearer the artwork, the better the design will be created.  The price of digitising is based on the complexity of the design.

What is Digitising?

The digitising – set up process is part science and part art: we won’t skimp on getting your logo looking great, as we want your brand to stand out. Digitising is the cost to transform your logo into an embroidery format which is a series of electronic instructions that tell the embroidery machine how to move, trim threads along with when and where to change thread colours.  It is generally a one off cost, but if you change your logo, there may be additional set up costs.

What kind of thread do you use?

We use Maderia thread, which is a polyester embroidery thread   We can use up to 15 different thread colours for your logo if necessary. We do have some special thread Metallic, fireproof threads which will cost extra to embroider, POA.

My logo uses specific colours, can you match them?

We have approximately 167 different colour threads to choose from, there is not a thread colour for every pantone or PMS colour reference, but if these references are supplied, we can usually get a close match, complementing your overall branding colour range and style.

What type of clothing do I need?

We have a number of suppliers who supply clothing ranges from youth through to 5XL. We can advise you on which type of clothing would be best suited to your need, whether they be ladies, mens or unisex, we can supply shirts, blouses, polo shirts (tees with collars) in cool dri fabrics, 100% cotton and poly cotton, tee shirts, singlets, vests, jerseys, jackets, hospitality wear, hi visibility clothing, aprons or bags.  We prefer to use our suppliers, as they have good quality clothing, bags etc and have continual lines, which mean if you need something a year or two down the track, our suppliers can supply them; however, some lines can become deleted over time as ranges are updated.

What happens next?

We always provide a sample of your logo for approval before any garments are embroidered, so you remain in total control, and if someone else comes in wanting to use your logo, we do check with the original contact person for approval, protecting the use and integrity of your logo and brand.

How long does it take for an order?

If you have a tight time frame for needing you order completed, please talk to us first: we do get busy before Christmas and at other times throughout the year. Once we have your approval of the logo and thread colours, we can complete your order within 5 – 10 working days, or earlier, if need be.

You are welcome to phone or email us to book in your order beforehand. When we promise you a deadline, you’ll find we honour it! Even though we may have to work through the night!

How easy is it to re order clothing?

Re ordering is simple, as we keep all your records of the previous jobs: i.e. garments used, placement, position and thread colours used – so if you have to order more clothing, whether it be in two months or two years, generally we can fulfill your order with no problems.


Clients have the option of personally picking up their orders or courier delivery for their products once they are complete and payment is made before delivery.

Tips to achieve long garment life include:

Follow washing instructions on the clothing labels.
Use cold or warm water for washing your clothing.
Use quality laundry powder.
Remove garments from washing machine as soon as possible.
Turn clothing inside out, if hanging the washing outside.
Hang cotton garments inside out, in half, by the underarms, not from the hem.
Make sure garments are fully dry before folding and storage.
Do not add bleaching agents such as chlorine, peroxide or sodium carbonate.

Read more about Embroidery or contact us if you have any other questions

Contact Us

 07 870 4258
Total Image Embroidery
Shop 10, Fresh Choice group of shops
58 Jacobs Street
Te Awamutu 3800